The digital marketing domain is getting more complex and overwhelming with the introduction of new technologies and growing customer demands. To take the right investment decision regarding paid tools, services or collaboration is a critical thing.
In this article, we will have a look at the six key steps that will help you take quick decisions over investments that are going to be made in the marketing department. Wise investment and good paid tools do bring good results to the company, however, the analysis part is the most complex one. Which tools to go for or services to opt for will always remain in mind. To simplify the investment decision and turn it into a huge success, here are the top six key steps that one of the best digital marketing Company used.
1. Have a plan and a brainstorming session
Before you start exploring the solutions available on the web, it’s important your marketing team stakeholders are on the same page. Even before you shortlist the top three or five tools, consider organizing a brainstorming session. By doing this, you will get to know more perspectives of your team members and it will help you to filter out the best marketing tool for your team.
Along with this, you also need to have a clear answer of— for what exact purpose the investment is about to be done. And, is the investment worth the RoI that you have projected in the proposal plan. Have a clear perspective about these questions to get the most out of your digital marketing investment.
2. Involve all the stakeholders in the meeting
By the term stakeholders, they are the members of your digital marketing team who will work daily on that tool and bring results. Knowing their opinion is also very crucial for defining the success of the investment. Discuss with them over multiple points and then come to a conclusion. Ask them if anyone has previously used those products or services before.
If someone has used those products or services, before then the decision making becomes even more straightforward and clear. While considering the upcoming investment, also take the point of how much value will it add to everyone’s life who is going to use it.
3. Get a demo or a trial
The smartest way to test a tool or service before paying upfront is to request a demo or a trial service. Most of the brands will never have a problem in giving a full-fledged demonstration of what you are about to buy. We recommend you to take both a demonstration and the trial subscription.
It’s better to invest a fraction of the cost and use the trial version before paying the upfront. Collect feedback from all the team members about the trial version. If you get a positive response from the team, then it’s worth it to make the investment.
4. Consult your IT team
It happens with many people that a marketing team buys an expensive tool or service and they come to know that it’s not compatible with the technology on which they work. So, it’s always a wise idea to include your in-house IT team to make all compatibility-based points sorted. According to marketing experts, both teams should not force-fit a solution just because the tool looks very promising. Think of long-term investment and marketing games before investing.
During the demo or trial period, ask your IT team to perform all the necessary integrations and third-party connections to ensure it’s working in a full-fledged way. Once the IT team approves that every feature of the new technology is compatible with the existing one, then you can move ahead with confidence.
5. Impact on the customer experience
Customer experience is a major concern for the marketing team and the entire company. An excellent customer experience after integrating a new tool can drive more sales to the company. But to achieve that goal, you need to make sure it will not halt the daily operations of the team. It’s pivotal to ensure the end-users are also getting some benefits directly or indirectly.
For example, if you are planning to invest in a good AI-based marketing tool that will do most of the manual tasks on automation and save time for your team members and customers then it’s a good investment.
6. Ask your peers
Before making any major investment, it’s always better to consult with your peers on whom you can trust. If they have used that tool or service before, you can have a better perspective and make decisions faster. Clear all your doubts that you have about that technology and then make a decision. By doing this, your whole team will feel more confident.