Scarcity appeals maintain a long tradition in high-involvement categories. High involvement categories include fashion goods and all luxury items. A limited offer in the FMCG and luxury sector usually characterizes a particular form of line extension or denotes an unusual product variant featuring atypical product attributes, such as a ‘Christmas-flavored’ tea or cosmetics named as Holiday Collection. Every year, new Halloween or Thanksgiving, many brands launch themed packaging to attract the consumers and keep up the holiday joy and spirit. The unusual characteristic is indicated on the custom rigid box packaging. A new and unique packaging design is created in consequence of the limited offer.
Benefits of Limited Edition Custom Rigid Box Packaging
What is Limited Edition Packaging?
Limited edition packaging is defined as a scarcity product tactic using the packaging box exclusively to create a limited offer. Several names are used for such product launches, for instance, ‘limited edition’ and ‘special edition’ to support a clear distinction. In today’s hyper-competitive marketplace, exclusive custom rigid box packaging opportunities are growing relative to more traditional marketing communication vehicles at the point of sale.
Although the different types of scarcity or limited edition strategies have received a great deal of attention from high-end brands, the product involved in the offer has belonged to both luxury and FMCG categories.
Considering the increasing trend of launching limited edition products, the Packaging Republic’s team suggests you gain the initial understanding of this unique form of scarcity tactic. Moreover, they believe that it is about time that the branding experts and rigid box manufacturers the USA shift their focus from permanent packaging to limited edition packaging.
Custom Rigid Boxes Wholesale
When brands decide to launch a slightly different version of the regular product, i.e., a limited edition product, they also launch the product in limited edition custom rigid boxes. Limited edition products have a long tradition in high-involvement categories as part of their premium branding strategy. As mentioned previously, these products are encased in limited edition custom rigid boxes wholesale and are usually more expensive than the brand’s regular offers. Like the product, custom rigid boxes are equipped with unique and rare features and have a high status within the product line due to exceptional ideas and craftsmanship.
In recent years, limited edition product strategies are increasingly used in the FMCG categories. The FMCG companies are offering products that are perceived as unique and luxurious. These may include seasonal flavors. Compared to luxury products, these FMCG are more affordable and less exclusive than regular products. Limited edition packaging does not require significant investment from the manufacturer. If companies do not want to sacrifice the benefits of LEs but would use a more affordable restriction tactic, a limited edition packaging launch is a simple solution. Limited edition custom rigid boxes wholesale are made available for a limited time and in quantities by the sellers or brands.
When a customer purchases a product, the first thing they get to see is the packaging. Luxury brands know that their clients shop from them not only for their products but also for the shopping and unboxing experience. To make this experience memorable, these brands use custom-printed rigid boxes. The tailor-made nature of rigid boxes allows brands to recreate creatively through packaging, what they are all about as a brand. They can experiment with different materials, colors, and finishes and let their imagination loose. The resulting enchanting look of rigid boxes tempts the shoppers to make a purchase, which in turn increases the turnover for the brand.
Stand out from the Crowd!
Many rigid box manufacturers the USA offer custom packaging boxes that better suit the needs of mass production and a competitive environment. If you are searching for a pocket-friendly solution to stay in the competition, the brands and sellers can launch limited edition packaging. Attractively designed limited-edition boxes can bring you back in the game. Limited edition packaging also grabs the consumers’ attention and entices them to purchase your products right away.
Moreover, it is up to you which design you want to choose to make your customers buy the product. You have to do thorough research on the design as well as the material of your packaging. This is because your packaging will have to catch every consumer’s attention. Therefore, do not hesitate to do a design analysis and use the best quality packaging material.