It is well known, the technology advancement has taken ecommerce business to a greater height. Ecommerce websites are becoming popular day by day. Because of which most of the retailers started migrating to the ecommerce marketplace platform. It has been reported that last year more than 1 billion individuals around the world purchased something on the web. Consequently, the ecommerce business is set to develop and extend.
The main cause for the development of ecommerce business is that it gives a chance to the customers to ship from anywhere and anytime without getting outside. It changed the way we shop, saving us time and money. Ecommerce is a significant business that requires a suitable, clear, and predictable methodology.
There has been a wave in the quantity of ecommerce sites springing up in the course of recent years, however few out of every odd ecommerce attempt turned into an effective one. It doesn’t mean that you should relinquish your idea to the next ecommerce business.
In this article, let’s discuss how to build a multi vendor ecommerce website?
Online Marketplaces Business Models
Multi Vendor marketplace is a huge online supermart where multiple sellers will sell their physical or digital products or provide services of various categories to a wide range of audience across the world. Some of the top players are ebay, amazon, flipkart, walmart, aliexpress and etc. these multi vendor marketplace are called one-stop-shops since they sell anything to anyone.
Nowadays Niche Marketplace is the trend. Here the suppliers will sell specific products or services to a specific industry. They focus only on customers or companies with special needs with one niche, one product category. These types of marketplaces are usually of small to medium-size due to limited product range. But they are more effective in what they do and prove an excellent shopping experience to the buyers.
It’s not just the scale. Before starting your ecommerce marketplace, ensure who will sell there, what, to whom and how.
Steps to Start a Multi-Vendor Website
Create Your Domain Names
The first and foremost thing you should do before starting an ecommerce business is to select a domain name for your business.
Always create a memorable domain name. That will build a successful online presence. The domain name should be short, simple, unique and easy to recall for your users. Then check the domain name availability. The .com domain is well known, so try buying it.
Choose a server to host your multi-vendor ecommerce website
Finding the right server to host your website has the same purpose as choosing the right domain name. This is probably the most important factor in a successful online business. When all visitors from different regions visit your website and the traffic is overwhelming, it becomes difficult to manage it without a strong server.
When your website traffic is high and hard to manage, Cloud Hosting options can also be considered. Cloud hosting is much cheaper and easy to install because there is no installation cost. Even with very high traffic, there are no downtime issues. You can access your data anytime, anywhere, when you need it.
Select your System carefully
At the starting time of a new business, you may be feeling a mixture of emotions. To cope with these circumstances, you have to make another crucial decision. You have to choose the eCommerce platform which will power your store. If you are already using WordPress or plan to build your website with WordPress, Some of the familiar website builders are Zielcommerce, Yokart, Shopify and etc.
Select the right theme
For e-commerce stores, you must have a powerful, professional, user- friendly and easy to use theme. There are many WordPress themes to put in the blink of an eye while maintaining compatibility between devices. Make sure it represents your brand before you buy a theme or waste time creating it.
Enhance the Security of your site
Network safety is a significant issue for multi-vendor eCommerce website. You need to upgrade the network safety of your WordPress site. WordPress is inbuilt with a stable and safe frame, but this does not make it immunized against hackers. There are various plugins that offer security on WordPress site like Wordfence Security, iThemes Security, All In One WP Security and Firewall and so forth
Use the power of online marketing
In this digital era you have to fight to afloat in the online business. Here are few tips to keep your Multi Vendor Marketplace website viable:
Search engine optimization is the significant aspect of any website. You can use SEO to make your website understandable to your users. The two most powerful SEO tools for WordPress are Yoast SEO, unique SEO.
Ø Email Marketing
Regular email is common, but a survey showed that 70% of online subscribers check their email regularly. Newsletters, drip campaigns, and ad campaigns are the best ways to get your product to your customers.
Social media uses all kinds of “viruses” and there is no e-commerce store. For the same reason, open a Facebook page for each e-commerce store and post regularly. I’m tall.
Speed up your Site
If you’re going to start an e-commerce store, you should know that online shoppers are impatient and look forward to grabbing pages soon. Therefore, to make your business more user-friendly and considerate of online shoppers, you need to speed up Website.
Your Google site’s rank also depends on the loading time of your website. So, it is important to improve your site speed to increase your SERP’s position.
Multiple Payment Options
Payment process is one crucial factor to consider when creating Multi Vendor marketplace platform. Introducing different payment options to your customers will ensure their satisfaction in the store and eliminate the possibility of losing them.
Hence, offer our customers all payment options, including PayPal, direct transfers, payment checks, and even cash on delivery.
Creating a multi vendor marketplace platform is not an easy task. The tips provided here is a step-by-step guide to setting up your eCommerce store and providing an efficient travel channel.