How to Audit SEO of Your Business Website Effectively?

If you want to get success in the online business, you will have to maximize your SEO efforts for the business website. Due to some reasons, if you fail to maximize your SEO efforts, you will be failed in the online business. From the marketing point of view, you should try to give more attention to the SEO of your website. As a businessman, if you will ignore SEO, it means that you are ignoring the sales of your products. The easiest way to maximize the SEO efforts for your business website is to start with the SEO audit. SEO audit means that you will have to analyze your web presence relevant to your SEO efforts. Here, we will discuss the most important tips to do SEO of your business website.

Check Mobile-Friendliness Of Your Website:

Nowadays, if you want to grow your online business, your website should be mobile-friendly. Its reason is that most of your customers will visit your website by using mobile devices. That’s why Google has started Mobile-First algorithms to rank the websites. While ranking your website, Google will check the mobile version of your website. The best way to check the mobile-friendliness of your website is to use Google’s Mobile-Friendly Test.

Check Versions Of Your Website In The Google Index:

Google can index four different versions of your business website. These four examples of the website in the Google index are:

  • http://mysite.com
  • https//mysite.com
  • http://www.mysite.com
  • https://www.mysite.com

No doubt, these versions of the website seem similar to us. Now, the problem is that these versions of the website are not similar to Google. If you don’t redirect them properly, Google will consider them separate websites. You just need to search these four versions of your business website in your browser. If they are redirecting to the same URL, it is good. Anyhow, if they are not redirecting to the same URL, you can fix it by using the 301-redirect technique.

Check The Speed Of Your Website:

Google has clearly announced that your website’s speed is a ranking factor. Therefore, if you want to improve the ranking of your website, you will have to speed up. You can easily check the speed of your business website by using Google Page Speed Insight. When you will check your website’s speed, it will show the errors on your website. By fixing these errors, you can easily speed up your website.

Find Zombie Pages:

If your websites have lots of pages, you will have to put lots of efforts to improve the ranking of your website. On the other hand, if it has fewer pages, you will have to put fewer efforts to improve the ranking of your website. To find out the Zombie Pages, you should type site:mywebsite.com in Google. If it will show more pages than your expectation, you should delete these Zombie Pages.

Find Indexing Problems:

If you want to improve the ranking of a web page, first of all, you will have to index it in Google. If it is not indexed in Google, you can’t improve the ranking of your web page. For this reason, you should try to find out the indexing problems on your website. To find out the indexing problems on your website, you should use Google Search Console. Screaming Frog is also the best tool to check indexing problems on your website. After finding these problems, you should try to fix these problems.

Improve On-Page SEO:

Most of the businessmen just focus on the Off-Page SEO of their websites. As a result, they don’t pay attention to the On-Page SEO of their websites. To improve the On-Page SEO of your business website, you will have to keep in mind some basic things. First, you should include the keyword in the title. Secondly, you should include the keyword in the first 100 words of the article. Thirdly, you should focus on the LSI keywords. At last, you should include at least five internal and five external links.

Track The Ranking Of The Targeted Keywords:

Now, you can track the ranking of your keywords in the search engines. To track the ranking of the keywords of your website, you can use various tools. Anyhow, SEMrush is the best tool to track the ranking of the keywords of your website. This tool will automatically pick the keywords that you want to rank. After tracking the ranking of the targeted keywords, you should prepare a plan. For example, if your targeted keyword is appearing on Google’s fifth page, you can make a plan to rank it on Google’s first page. When you will work on the SEO of your website by preparing a plan, you can measure your efforts time by time.

Analyze Your Backlinks:

According to research by a dissertation help firm, most of the businessmen think that SEO audit means that they have to analyze the backlinks of their websites. It is a myth because after analyzing the above-mentioned things, you will have to analyze the backlinks. For example, if your website’s speed is slow, you can’t rank your website just by creating backlinks. First of all, you will have to fix the above-mentioned errors. After that, you will have to work on the backlinks. To analyze the backlinking profile of your website, you can also use various tools. Anyhow, Ahrefs, Moz Pro and Majestic SEO are the best tools to analyze the backlinks of your website.

Analyze The Competitors:

Competitor analysis is one of the most important parts of the SEO audit. That’s why it is the best time to spy on the competitors. To do the competitor’s analysis, you will have to follow various steps. First of all, you will have to check the best performing keywords of your competitors. By using these keywords in your website, you can also drive traffic to your website. You can easily find out these keywords by using SEMrush or Ahrefs tools. Secondly, you should check out the pages that are ranking against your targeted keywords. After analyzing these pages, you can create the best quality content for your website. At last, you will have to check the backlinks of these pages. By creating the same backlinks, you can easily beat your competitors.